The new GANS Brand... & The Story Behind its Creation
Within minutes of accepting leadership of the GANS Board at the 2013 AGM, GANS President Eric Melanson promised to deliver an updated look for GANS; a new brand that would embody the forward momentum of the revitalized association.
The creative process forced the Board to revisit the objectives of the Association and helped identify challenges that weren't being addressed. It also enabled us to model the new GANS brand around those challenges in an effort to tackle them head on. An example of this would be attracting students and young professionals to the Association; we've attempted to design a brand that is youthful, fresh, compelling, and easily read / understood.
Results - The GANS ‘Lighthouse’
The Geomatics Association of Nova Scotia uses a tiered level sponsorship program.
Check out the Geomatics Association of Nova Scotia Sponsors map